Since the COVID-19 pandemic has forced businesses across the country to operate virtually, Borders said the demand for the kinds of products her company is building - with the government’s help - has only increased.
“It’s virtualizing the data visualization experience and bringing it into an immersive environment - and building a more collaborative aspect to that experience.” “The system highlights things that are important to look at,” Borders said. Borders sees the company’s services extending into creating all kinds of collaborative environments for companies. The company can take all kinds of data and integrate that into an environment that makes the data easier to see. The visualization work that BadVR does isn’t necessarily all geo-spatial. It’s an evolution of an early product the company had developed where enterprises can create digital twins of their factories or stores in virtual reality and do a walk-through to examine different conditions. Through a challenge hosted by the National Institute of Standards and Technology, BadVR was able to work with the Eureka, Missouri Fire Department to develop a prototype for a specific emergency situation. The AROC is a new offering for the product that visualizes data for first responders. That has translated into traction for the company’s Augmented Reality Operations Center. Other government competitions are providing the company with additional non-dilutive cash and a chance to kick the tires on new capabilities.Ī capture from BadVR’s augmented reality geospatial data environment, which allows users to visualize multiple live and historical data sets via overlays relevant to their environment. “With the support of our research funds, any deep technology startup or small business can guide basic science into meaningful solutions that address tremendous needs.” “NSF is proud to support the technology of the future by thinking beyond incremental developments and funding the most creative, impactful ideas across all markets and areas of science and engineering,” said Andrea Belz, Division Director of the Division of Industrial Innovation and Partnerships at NSF. These grants are typically milestone-based, so as long as BadVR was hitting its targets, it could be fairly assured that the money would be there.
was a testament to us planning for that about a year ago.” “When you get awarded them, you’re looking at a year’s worth of effort. It’s critically important that we make the access of data easy to every organization, regardless of technical skill level or background,” said Suzanne Borders, the chief executive and f ounder of BadVR, in a statement.įor Borders, the key to tapping government funding is all about proper advance planning. “Society has become aware of the power of data and the impact it has on our daily lives. And, within the public safety sector, the company’s tech is used to improve situational awareness for first responders and to reduce training, staffing and operational costs.
The startup’s tech is already being used by big telecom companies to accelerate the planning and deployment of 5G networks. Image Credits: BadVRīadVR uses virtual and augmented reality tools to visualize geospatial data for a range of government and commercial applications. A headset capture of BadVR’s climate change application, built for the Magic Leap One headset.
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